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Predicting The 54th Grammys

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It wasn't too long ago that the nominees for the 54th Grammys were announced, and it looks like a crowded field out there. In the interest of blogging, here's a look at the four big categories, the nominees, and a measured estimate of who's taking home the gold. Song Of The Year Nominees: Adele – Rolling in the Deep, Kanye West – All Of The Lights, Bruno Mars – Grenade, Bon Iver – Holocene, Mumford & Sons – The Cave. If we're talking about impact and having an amazing year, it's hard to imagine any other song getting this honor besides Adele's “Rolling in the Deep.” It's been everywhere with good reason. I can see Kanye's hook-laden “All Of The Lights” getting a win, and Bon Iver is the unpredictable indie longshot, but Adele seems like the safest bet. Bruno Mars and Mumford & Sons have relatively young careers that probably haven't begotten their biggest work. Record of the Year Nominees: Adele – Rolling in the Deep, Bon Iver – Holocene, Bruno Mars – Grenade, Mumford & Sons – The Cave, Katy Perry – Firework. The key difference between this category and the previous one is that this is dedicated to the overall recording process of a single track, so the award goes not just to the songwriter, but the performer, producer, engineer and mixer. With that said, I'm most impressed by Bon Iver's “Holocene.” It's an elegant, moving production that invokes gravity better than “The Cave.” So that's my pick. But, as anyone who has ever liked music knows, the Grammys can be a little weird in their actual awarding. If the Academy is being the Academy, I can imagine Bruno Mars and all the shiny frills of “Grenade” getting the nod. Best New Artist Nominees: The Band Perry, Bon Iver, J. Cole, Nicki Minaj, Skrillex What a diverse category. Last year, when Arcade Fire won Album of the Year, there was a portion of the listening populace that thought their win was more of a recognition of their classic album “Funeral” than a statement on the quality of “The Suburbs.” If Bon Iver wins this category, I think the same idea applies, as his real breakout was 2008's “For Emma, Forever Ago.” The Band Perry just seems to be the dark horse candidate that can very possibly take it home. The “wouldn't it be crazy if?” option is Skrillex and his brand of dubstep dissonance. Album of the Year Nominees: Adele – 21, Foo Fighters – Wasting Light, Bruno Mars – Doo Wops and Hooligans, Lady Gaga – Born This Way, Rihanna – Loud. The Foo Fighters might come away with the delayed recognition for their body of work, the way Scorcese never got his Oscar until 2006, but in my gut it feels like a toss-up between Adele and Lady Gaga. Both performers have won the year in terms of pop culture pervasiveness, but as you know, the Grammys can be weird. None of the nominees are set to frustrate young people (see 2008's Herbie Hancock win) so whoever ends up with the big one is going to have a ton of supporters.

Be sure to check out:

Vitamin String Quartet Performs Adele Available at iTunes and Amazon

Vitamin String Quartet Performs Twilight: Breaking Dawn Part 1 Available at iTunes and Amazon

Vitamin String Quartet Performs Lady Gaga Available at iTunes and Amazon

Shape and Colour of My Heart: The String Quartet Tribute to Foo Fighters Available at iTunes and Amazon

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Music Executive Buys Full Page NY Times Ad Slamming Grammys

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Music executive, Steve Stoute, bought out a full page ad in the NY Times last week to write an open letter to Grammy officials and voters about this year’s unsatisfactory ceremony. He not only openly ripped on the organization’s choices for their award recipients, but also discouragingly pointed out that the organizers have lost their touch with society. The angry executive, who is currently CEO of the marketing company Translation, was livid that the Grammys overtly snubbed Eminem and Justin Bieber this year, as well as doing the same in previous years against artists like Kanye West. Stoute noted, “Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture. Unfortunately, the awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate." Eminem, this year's leading contender with nominations, lost in most of the major categories for which he was nominated. Two-time nominee Bieber went home empty-handed and disappointed, a surprise to many. "We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation," Stoute wrote. When referring to Bieber’s loss, he wrote, "How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?" Stoute even went so far as to make a connection between performers and winners, citing Arcade Fire's surprise album of the year win just after they had finished their performance. "Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation?" The Recording Academy has made no response, to Stoute’s message; The full letter can be read at here.

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Vitamin String Quartet Performs Hits From The Grammys

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Vitamin String Quartet Performs Hit From The Grammys iMix In honor of the 52nd Grammy Awards that are coming up this weekend, we've put together a iMix of our favorite grammy nominated tracks performed by none other than, you guessed it, Vitamin String Quartet. Listen out your favorite songs from 2009 reinterpreted with the classy edge and warmth that only stringed instruments can provide. Click here to download

Tracklist:

1. Use Somebody - Kings Of Leon Song Of The Year 2. What I've Done - Linkin Park Best Hard Rock Performance 3. I'll Go Crazy If I Don't Go Crazy Tonight - U2 Best Rock Song 4.Star Trek Best Score Soundtrack Album For Motion Picture, Television Or Other Visual Media 5. Decode (From Twilight) - Paramore Best Song Written For Motion Picture, Television Or Other Visual Media 6. Kids - MGMT Best Pop Performance By A Duo Or Group With Vocals 7. Life In Technicolor II - Coldplay Best Pop Performance By A Duo Or Group With Vocals

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